Svayou × Diabefreelife · Revised Delivery Plan

Rebased
Delivery Plan

A clear-eyed, achievable rebuild of the build sequence — starting from where things actually stand today, not where the original schedule assumed. Consumer app first, fully polished; business dashboard second, building on work already done in parallel. Same finish line: 27 November 2026.

12
Weeks From Today
3
Phases
3
Ship Milestones
7 Sep
Rebased From
27 Nov
Build Complete — Unchanged
Why this plan looks different from the one you saw on 17 Aug
As we messaged you on 7 Sep — we're rearranging and prioritising the consumer-facing app first (onboarding, health assessment, habit tracking, courses), then the backend business dashboard. This document reflects that sequencing honestly: real remaining scope for the app, and real credit for dashboard work already done in parallel. The 27 Nov completion date does not move.
Why These Goals Are Achievable, Not Aspirational
I.

Phase B is shorter because real work is already done

The CRM pipeline, Accounts (P&L, expense entry, period close, export), HR (staff directory, attendance, leave, payroll), and per-rep/per-coach KPI dashboards are already built and tested against real data — not estimated, verified. That's why Phase B is 3 weeks instead of 6.

CRM ✓ built & tested Accounts ✓ built & tested HR ✓ built & tested KPI ✓ built & tested
II.

Phase A gets the full time it actually needs

Rather than compress the health assessment, habit tracker, course library, and payments into an optimistic sprint, Phase A gets 6 full weeks starting today — one clear focus area per week, in the order a patient actually experiences them.

III.

One system of record, not three

Every week below builds toward a single shared record per member — CRM stage, coaching status, and course progress all on one profile — so nothing gets rebuilt twice when Phase B resumes.

IV.

Scoped from the real spec, not assumptions

Every week below is grounded in the actual product spec sheet — 37-question HRA, 10-habit tracker with photo capture, 100 pts/day over a 30-day cycle, DWF/DWC/DWM tiers — not generic wellness-app placeholders.

Three Phases at a Glance
Phase A
Consumer Mobile App — Fully Polished
Mon 7 Sep – Fri 16 Oct 2026 · 6 weeks
Everything a member interacts with directly, built to the real spec: the 37-question health assessment, the 10-habit daily tracker, a real course library, and live payments.
Ships Week 6 · 16 Oct 2026
Phase B
Business Dashboard — Finishing What's Started
Mon 19 Oct – Fri 6 Nov 2026 · 3 weeks
CRM, Accounts and HR are already built and tested. This phase closes the remaining gap: admin control over the app without a deploy, and a journey engine that removes manual plan assignment.
Ships Week 9 · 6 Nov 20263 weeks saved
Phase C
Lead Engine · Marketing Automation · CAC
Mon 9 Nov – Fri 27 Nov 2026 · 3 weeks
Unchanged from the original plan — leads arriving automatically, sequences running on their own, and honest CAC reporting once ad spend is linked to the P&L.
Build Complete · 27 Nov 2026

12-Week Timeline, From Today

Phase A · Wks 1–6
Phase B · Wks 7–9
Phase C · Wks 10–12
7 Sep 16 Oct ★ 19 Oct 6 Nov ★ 9 Nov 27 Nov ★
I
Phase A
Consumer Mobile App — Fully Polished
Mon 7 Sep – Fri 16 Oct 2026  ·  6 weeks
One clear focus area per week, in the order a member actually experiences the app — assessment, habits, courses, rewards, payments, then ship. No week has more than two major deliverables, so there's room to get each one right before moving on.
6 weeks · full time, not compressed
App filed on Apple App Store & Google Play by Week 6
Week
1
7 – 11 Sep 2026
Health Assessment, Closed Out
Bring the existing assessment up to the full spec, and settle the tier model before anything gets built on top of it.
  • AClose the gap to the full 37-question, 8-category HRA — including the pending profession dropdown and HbA1c field
  • ARename and finalise the tier model — DWF (Free) / DWC (Foundation) / DWM (Mastery) — replacing the placeholder naming
HRA Complete Tier Model Finalised
Week
2
14 – 18 Sep 2026
Habit Tracker & Points Engine, To Spec
The daily habit loop that drives engagement, built to the actual points formula — not a placeholder version.
  • A10-habit daily tracker with photo capture (detox tea, protein breakfast, healthy-plate formula)
  • APoints engine rebuilt to the real model — 100 pts/day, 30-day cycle, live balance
Habit Tracker Photo Capture Points Engine
Week
3
21 – 25 Sep 2026
Course Library
Members can actually watch and read their course content, gated to the right tier.
  • ALesson player — video, PDF and text — with resume position and completion state
  • ACurriculum gated by DWF / DWC / DWM tier
Lesson Player Course Gating
Week
4
28 Sep – 2 Oct 2026
Rewards & Full Tier Gating
The 6,000-point journey becomes visible, and every paid page in the app respects the member's real tier.
  • ARewards screen — 30-day progress bar, ₹ credit value, redemption tied to real point totals
  • ATier gating enforced across every paid page and course, not just onboarding
Rewards Screen Full Tier Enforcement
Week
5
5 – 9 Oct 2026
Payments
Real money starts moving through the app.
  • ARazorpay integration — order creation, payment verification, subscription mandates
  • AConsultation booking — browse coach slots, book, pay ₹499
Razorpay Mandate Billing ₹499 Consultation
Week
6
12 – 16 Oct 2026
Testing & Store Submission
Everything tested end to end, including live money, then filed on both stores.
Phase A Ships
  • ADevice testing — Android + iPhone, current OS and one prior version
  • ALive payment testing — real Razorpay mandate, real ₹499 booking
  • AApp Store and Google Play submissions filed
Device Testing Live Payment Test Store Submission
II
Phase B
Business Dashboard — Finishing What's Started
Mon 19 Oct – Fri 6 Nov 2026  ·  3 weeks
This phase is shorter than originally planned because real, tested work happened here in parallel while Phase A was the stated focus: the CRM pipeline, Accounts (P&L, expense entry, period close, export), and HR (staff directory, attendance, leave, payroll) are already built. What's left is admin control and the journey engine.
3 weeks · 3 weeks shorter than the original Phase 3
CRM, Accounts, HR, KPI dashboards — already live
Week
7
19 – 23 Oct 2026
Backend Control Panel
Your team gets control over the app's key settings without waiting on a code deploy.
  • BBackend control panel — points values, HRA questions, pricing, page visibility, role permissions
Admin Panel Role Permissions
Week
8
26 – 30 Oct 2026
Journey Engine
The plan stops being assigned by hand on every new client.
  • BProgram and journey-template schema; automatic plan generation on new client entry
  • BDay-1 trigger fires automatically from app signup, starting the journey clock
Journey Engine Auto Plan Gen
Week
9
2 – 6 Nov 2026
Journey Templates, Testing & Handover
Journeys become editable by your team, then the whole phase is tested, deployed and handed over.
Phase B Ships
  • BJourney-template editor — stages, day offsets and unlock rules configurable by your team
  • BFull regression across CRM, Accounts, HR and the journey engine
  • BProduction deployment; handover docs — ops, sales, HR and accounts
Full Regression Journey Editor Production Deploy Handover Docs
III
Phase C
Lead Engine · Marketing Automation · CAC
Mon 9 Nov – Fri 27 Nov 2026  ·  3 weeks
Unchanged from the original plan — same scope, same dates. Leads arriving on their own from Facebook and your website, WhatsApp and email sequences running automatically, and a CAC number that becomes honest once ad spend is linked to the P&L.
3 weeks duration
Full build complete and deployed by 27 Nov 2026
Week
10
9 – 13 Nov 2026
Facebook CRM & Multi-Program
Leads start arriving by themselves, and a new program becomes a config change, not a rebuild.
  • BFacebook Lead Ads webhook connection and website contact form endpoint
  • BLead auto-creation with campaign, ad set and source channel tagging
  • AProgram-driven navigation; a patient can hold more than one program (e.g. Diabetes + Weight Management)
Facebook Webhook Campaign Tagging Multi-Program App
Week
11
16 – 20 Nov 2026
Nurturing, Marketing & Webinar Registration
The follow-up sequence runs itself, and the webinar funnel opens.
  • BSequence builder — WhatsApp, SMS and email through your existing marketing tool
  • BGoogle and Facebook ad performance — spend and results per campaign per day
  • AIn-app webinar registration with automated reminder notifications
Sequence Builder Ad Performance Webinar Registration
Week
12
23 – 27 Nov 2026
CAC, Collaboration & Final Handover
CAC becomes a real number, and the build closes out.
Build Complete
  • BConfirmation-call task list, attendee import, automatic non-attendee follow-up
  • BAd spend per channel posted to the P&L — CAC per channel and campaign, a real number
  • BDepartment and batch groups, task delegation, per-employee targets
  • AFinal regression across all programs; closing store update
Final Regression CAC Reporting Final Deploy Handover Docs
What You're Getting — Module Reference

You've seen the timeline above — this is the detailed spec behind it. Click any module to expand it. Every one states exactly what gets delivered, what a member/staff member can concretely do once it's live, and what's deliberately not included. Needs Your Call marks the 7 modules with a real open decision — jump straight to those if you're short on time.

1. HRA 2. Reversal Score 3. Prakriti 4. Habit Tracker 5. Points Engine 6. Rewards 7. Course Library (LMS) 8. Program Tiers 9. Payments 10. Consultation Booking 11. CRM 12. Accounts 13. HR & Payroll 14. Backend Control Panel 15. Journey Engine 16. Lead Engine
Consumer App — Phase A
01Health Risk Assessment (HRA)Not BuiltNeeds Your Call
The intake questionnaire every member fills out — coach-reviewed, not auto-scored.
Deliverable: 37 questions across 8 categories, all question types (single-select, multi-select, scale, open text), male/female-conditional sections.
Member can do: Complete it once during onboarding. Coach can do: View the raw answers on the member's profile.
Open decision: This is separate from the Reversal Score (see below) — two intake systems currently exist. Should HRA answers feed into the Reversal Score, replace it, or stay fully independent?
02Reversal ScoreAlready Built
The signature auto-computed diabetes reversal risk score — the app's most distinctive feature.
Member sees: A 0–100 score, Green / Yellow / Red band, an estimated reversal timeline (3–4 / 5–7 / 8–12 months), and their top 4 "parameters out of control" out of 7 tracked.
03Prakriti (Ayurvedic Body-Type) AssessmentNot BuiltNeeds Your Call
A separate quiz determining a member's Vata / Pitta / Kapha body-type balance.
Deliverable: 60 questions (20 per dosha), each scored 0 / 1–3 / 4–6. Free tier gets a 7-day/basic version; paid tiers get the full detailed version.
Member can do: Take the quiz, see their dominant body type and all three section scores.
Open gap: The quiz mechanism is one thing — do you have the actual guidance content to show per body type (e.g. what a Vata-dominant member should do differently)? If not, that content needs writing before this is useful to a member, not just built.
04Daily Habit TrackerNot BuiltNeeds Your Call
The daily engagement checklist that drives the points engine.
Deliverable: 10 fixed habits, checked off once per day; 3 of them (detox tea, protein breakfast, "healthy plate") require a photo upload, not just a checkbox.
Member can do: Mark each habit done for today, attach a required photo, see today's completion count and a history of past days.
Open decision: Does a coach need to approve the uploaded photos before points are awarded, or does uploading alone earn the points? This decides whether we need a coach-review queue.
05Points EngineNot BuiltNeeds Your Call
The gamification currency behind the habit tracker and coach-awarded activities.
Deliverable: 10 habits × 10 pts = 100 pts/day, capped at 3,000 pts over a 30-day cycle. Separately, a coach can manually award training/activity points (onboarding 200, 4 weekly reviews × 200, 3 DWF Masterclass days × 400, 2 feedback actions × 400) — another 3,000 pts. Combined ceiling: 6,000 pts = ₹6,000.
Member can do: See a running point balance and a 30-day progress bar.
Open question: What happens at 6,000 points — does the cycle reset to zero, cap permanently, or roll into the next program?
06RewardsNot BuiltNeeds Your Call
Where points get spent.
Deliverable (per spec): Points act as credit toward upgrading to the advanced program, at 1 point = ₹1.
Real fork, needs your call: An earlier build included a generic redemption catalogue (free month renewal, 1:1 session, branded water bottle). Do you want that catalogue alongside tier-upgrade credit, or does tier-upgrade credit replace it entirely?
07Course Library (LMS)Not Built
Course hosting and delivery — this is what "LMS like TagMango" means in concrete terms for this build.
Scoped as: course hosting + drip content + progress tracking. Not TagMango's creator monetization, community/discussion forums, or affiliate system — unless you tell us otherwise.
Deliverable: Course → Module → Lesson structure; video / PDF / text lesson types; content unlocks by journey day (days since joining) rather than a fixed calendar date; resume-from-where-you-left-off; end-of-module quiz; completion badge; locked behind the member's tier.
Member can do:
  • Browse the courses assigned to their tier
  • Watch or read a lesson, picking up a video exactly where they stopped
  • Pass an end-of-module quiz and earn a completion badge
  • Hit an upgrade prompt (not a broken page) on tier-locked courses
Explicitly not included: course marketplace or individual course sales (courses are bundled with tier, not sold separately), community forums, live cohort sessions (webinars are a separate Phase C feature), affiliate commissions.
Blocked on: video hosting decision (Vimeo, Bunny.net, or equivalent) — needed before Week 3.
08Program Tiers — DWF / DWC / DWMPartially DefinedNeeds Your Call
The 3-tier membership structure that gates almost everything else in the app.
Confirmed: DWF = Free, DWM = Mastery — sourced directly from your own Chart of Accounts.
Biggest open item in the entire plan: DWC (Foundation)'s exact feature boundary is not written down anywhere we've found. What does a DWC member get that DWF doesn't, and what do they not get that DWM has? Tier gating in Phase A Week 4 cannot be built correctly without this answer.
Member can do (once defined): See locked content with an upgrade prompt, upgrade to DWC or DWM, get tier-appropriate diet plans (2 per tier) and tier-appropriate Prakriti depth.
09Payments (Razorpay)Not Built
Subscription billing for DWC/DWM, plus one-off consultation payments.
Deliverable: Order creation, payment verification, subscription auto-debit mandates, automatic downgrade to DWF if a renewal payment fails, ₹499 one-off consultation payment.
Member can do: Subscribe with a saved payment method that renews automatically; get moved back to Free automatically if a payment fails, without manual intervention.
Blocked on: Razorpay mandate (auto-debit) approval status on your merchant account.
10Consultation BookingNot BuiltNeeds Your Call
1:1 coach session scheduling.
Deliverable: Coach day-view availability calendar; member browses open slots, books, pays ₹499.
Member can do: Pick an available slot from their coach's calendar and pay to confirm it.
Open gap: What happens after booking — video call, phone call, or in-person visit? Nothing in the spec defines this, and it changes what we build after the booking itself.
Business Dashboard — Phase B, already built & tested
11CRMAlready Built
Lead pipeline tracking and activity logging — this is what "CRM like TeleCRM" means in concrete terms for this build.
Scoped as: lead pipeline + activity log. Not TeleCRM's built-in dialer/click-to-call or its WhatsApp Business API messaging — a separate WhatsApp sequence feature exists in Phase C for marketing broadcast, not for reps messaging one-to-one from inside the CRM.
Delivered: 5-stage Kanban (New → Contacted → Demo → Converted → Lost), lead profile + activity log, overdue follow-up flags, CSV import with phone-based duplicate detection, auto-lead-creation on every app signup.
Sales rep can do: See their leads on a board, move them through stages, log a call or note, get flagged on overdue follow-ups, bulk-import a spreadsheet of leads without creating duplicates.
12AccountsAlready Built
Basic bookkeeping.
Not: full accounting software — no GST filing, no balance sheet, no bank reconciliation, no double-entry ledger, no customer invoicing.
Delivered: Chart of accounts, revenue/expense entry, monthly P&L with margin %, month-end close (locks the month against edits), CSV export.
Admin can do: Log an entry, see the month's profit at a glance, close a month, export the register for their accountant.
13HR & PayrollAlready Built
Basic staff administration.
Not: a full HRMS — no PF/ESI/TDS statutory compliance, no biometric integration, no shift scheduling, no recruitment workflow.
Delivered: Staff directory (salary, join date, reporting manager), self-service check-in/out, leave request + manager approval, monthly payroll run with editable incentives/deductions, payslip, payroll register CSV export.
Staff can do: Check in/out, request leave, view their payslip. Manager can do: Approve/reject leave, run payroll, export the register.
Known trade-off: Payslip is a print-friendly webpage ("Print → Save as PDF"), not a server-generated PDF file. Flagging so it's a known choice, not a surprise later.
Not Yet Started
14Backend Control PanelNot Built
A settings hub so your team can change key things without a code deploy.
Deliverable: Editable point values, HRA question editor, per-tier pricing, page visibility toggles, role permission assignment.
Admin can do: Change a habit's point value, edit an HRA question, change DWC's price, hide a page from a role.
15Journey EngineNot Built
Removes manual plan assignment — a member's path through the program runs itself.
Deliverable: Journey templates (a sequence of stages with day-offsets), an auto-triggered Day-1 clock on signup, LMS drip content tied to journey day, a journey-template editor for your team, a coach "cohort view" showing all their members' progress at once.
Member sees: Current stage and what unlocks next. Coach sees: All their members' progress in one list. Admin can do: Edit the sequence without asking a developer.
16Lead Engine / Marketing AutomationNot Built
Inbound lead automation and outbound sequences, feeding the CRM.
Deliverable: Facebook Lead Ads webhook (auto-creates tagged CRM leads), website contact form endpoint, WhatsApp/SMS/email sequence builder routed through your existing marketing tool (not a new messaging platform), webinar registration with automatic non-attendee follow-up, ad spend imported to the P&L for real CAC-per-channel numbers, multi-program support.
Marketing team can do: See leads arrive automatically from Facebook, build a drip sequence from the dashboard, see which ad campaign actually produced paying customers via a real CAC number.
Blocked on: Meta Lead Ads access, WhatsApp template approval status, webinar platform API access, multi-program field/pricing confirmation.

Open Items — Decisions Needed From You

Unchanged from the original plan, plus one addition below. We cannot build these until you decide or provide access.

Item Needed By Why It Blocks
Video hosting decision (Vimeo, Bunny.net, or equivalent) Before Week 3 · 21 Sep The course lesson player is built around the host you pick. Monthly hosting cost is yours, not ours.
DWC (Foundation) tier — confirm exact scope vs. DWF and DWM Before Week 1 · 7 Sep We've confirmed DWF = Free and DWM = Mastery from your Chart of Accounts, but DWC's feature boundary isn't written down anywhere we've found. Tier gating in Week 4 depends on this.
Razorpay mandate confirmation (auto-debit enabled on your merchant account) Before Week 5 · 5 Oct Auto-debit subscription requires Razorpay to enable mandates on your account. If unavailable, each renewal sends a payment link instead of deducting automatically.
Apple Developer Account active + DUNS number received Before Week 6 · 12 Oct Required to submit to the App Store. Google Play submission can proceed without it but iOS cannot.
Salary components & leave policy (Basic, HRA, PF, LWP rules, leave types) Before Week 7 · 19 Oct Payroll is already built on a simplified structure — your real pay components will refine the calculation.
Meta (Facebook) Lead Ads access confirmation + WhatsApp template status Before Week 10 · 9 Nov Facebook CRM auto-create needs an approved Lead Ads account connected to your page.
Webinar platform API access (Zoom or whichever you use) Before Week 11 · 16 Nov Automatic attendee import needs API credentials. Fallback is manual CSV upload, which works but removes the automation.
Phase C multi-program scope confirmation (Weight Management and Fitness fields) Before Week 10 · 9 Nov Program records need confirmation of which fields, plans and pricing apply before we build them.